Just two things. First is a methodical approach to developing a major
competitive edge, at will ... one that can be sustained for at least a year ... even in a market
where it's clear to everyone but an idiot that selling price is the only factor.
(With this tool, the idiot can laugh all the way to the bank.) Second is a
methodical approach to gaining a sale from that competitive edge; one that discards
99% of conventional sales wisdom. How effective is this? Well ... 21 of 21 deals closed
in 5 days 1-on-1 with company CEOs, total value $150+ million. That's all.
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